For Your Info

added Sep 20 '05
Staying Positive

Why stay positive?

If you are in a bad mood or negative in your actions, you not only lose business but you could go bankrupt! Sure we all have "difficult" clients but maybe if you stepped back and looked at the situation you could come up with a simple solution.

My suggestions :

• Engage in an exercise/activity or hobby you enjoy to relieve negatively
• Don't overload yourself with work - take breaks
• Treat problems as healthy challenges in reaching your goals
• Eat healthy, vibrant foods - feeling good will make you happy
• Dress up

added Sep 12 '05
Here are the reasons why so many businesses today are choosing a website to promote their product/services.

• A website is a 24 hours advertisement - it acts a store front where people are always knocking at the door.

• A website is convenient as it never closes .

• A website stores all your information including special promotions, contact information and can even make sales transactions while you sleep through online purchases.

• A website not only saves you time but it can reach a large global market and increase your revenue .

• Website makes a business more professional and secure - in which people will take you more seriously.

added Sep 5 '05
I just called to say...
Six Phone Marketing Mistakes to Avoid

Use Push Marketing rather then Pull Marketing
Translation: Avoid talking all about yourself and pushing your products/services on others. Instead inform them of your services - what you do and what problem you solve. Use the pull marketing to inform, remind and build trust amongst potential customers

Always end the conversation with a course of action
Sometimes conversations can go all over the place and before you know it you've said goodbye without telling them how to contact you.

Keep it short
Talking too much and providing too much information will lose the interest of a potential client. Rehearse and time what you want to say. Include the most important details about your company/product/services in a paragraph or less.

Get them to say "yes"
By setting up a pattern of yes answers you'll increase your chance of them saying yes to your product/service. For example; the biggest problem with your internet right now is it being too slow? Would you pay an extra 20/month to have cable and browse at ten times the speed as well as download photos/music/videos quicker?

This also provides you with the information you need to find your target market.

Quoting Price too soon
This will scare off your leads. State benefits/value and how your product/service is unique from the many others. When someone asks you how much charge, emphasize the benefits along with the cost. Never go so far as breaking it down to the penny. It is clear employee wages are fixed in with the price of products/services but it is not necessary to mention how much goes towards it.

Email and Letter Inquiries
Nine times out of responding to an inquiry via email won't lead to a sale, according to Charlie Cook. People need to hear your voice so they can get all the information they need and ask questions.

Past Articles

Exploit power of your mind

Discover the 90/10 Secret: It will change your life

Ten Direct Mail Ideas That Work

Does Your Company Have a Press Kit?
A description of a Press Kit and what it should include.

Why Should You Invest the Time to Write a Business Plan?
5 Reasons to build a Business Plan, 1 reason to write it today!

Should a Website be developed in Flash?
An article written debating if and when Flash programing should be used to build websites.